Coalitions that do not have a group of committed stakeholders stall because they do not have the human resources to accomplish the work of the coalition, which hinders coalition development and ability to meet goals. Conversely, coalitions that possess a core team of dedicated stakeholders that share mutual goals have a positive attitude and are willing to volunteer when needed are able to achieve success with a limited budget and lack of staff. Effective engagement of stakeholders requires the use of data, the right stakeholders, and diversity among the sectors, organizations, and cultural backgrounds of those who serve on the coalition.
Recruit the Right Players
Successful coalitions are strategic about the partners they engage in their CCC efforts. Being strategic about stakeholder recruitment means selecting partners that share mutual goals and can provide needed expertise, links to the desired target audience, and resources to advance cancer priorities. MORE
When stakeholders find value in their participation, they stay engaged. Fostering value among stakeholders involves creating a space for members to contribute to the success of the coalition, while also experiencing direct benefits resulting from participation. MORE
Eliminate Burn Out
When members have too many projects to manage outside of their coalition involvement, they have limited time to participate and engage in coalition activities. Local CCC coalitions must be prepared to maximize meeting time to benefit stakeholders and reduce the threat of competing interests. MORE
Foster Diversity Among Stakeholders
The CDC recommends that stakeholders recruited for CCC program efforts represent diverse perspectives and sectors. Such diversity can help broaden the scope of input that allows for the development of dynamic ideas and solutions for preventing cancer. To achieve diversity, local coalitions should include partners from multiple sectors across the cancer continuum. MORE