Local Comprehensive Cancer Control Toolkit
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Stakeholder Engagement Solutions

Quick Tips
  • Develop a selling point
  • Keep the "finish line" in sight
  • Make known the impact of coalition efforts
  • Celebrate accomplishments
  • Promote ownership
  • Emphasize the value of comprehensive cancer control
  • Highlight ways collaboration reduces duplication of services

Add Value

When stakeholders find value in their participation, they stay engaged. Fostering value among stakeholders involves creating a space for members to contribute to the success of the coalition, while also experiencing direct benefits from their participation. To cultivate value for coalition members, determine the ways in which stakeholders may benefit from participating and develop a selling point for participation.

You should also find ways to increase member awareness of how their participation is positively impacting the community. Stakeholders need to see the "finish line." One way to accomplish this is to work with your coalition to create achievable objectives and keep them visible to the group during each meeting. Create a dashboard demonstrating progress toward goals, place it where members can see it, collect data regularly to monitor your successes, and share that information with stakeholders. Avoid meetings that only involve reporting out and include time in your agenda to celebrate accomplishments.

Another way to instill value among coalition members is to promote ownership of coalition activities. People value what they own. Cultivate ownership by giving stakeholders a specific role or project to lead. One approach is to give members the opportunity to lead meetings on a rotating basis, or delegate tasks to stakeholders at the end of each meeting. When delegating, provide specific and targeted requests that require stakeholders to deliver tangibles. For example, rather than asking a stakeholder what partners they think should be on the coalition, ask them to provide a list of partners they can contact.

Lastly, it is important for stakeholders to know that by pooling resources and avoiding duplication of services, the coalition is doing meaningful work to reduce the cancer problem in their communities. It is also important for stakeholders to understand the importance of comprehensive cancer control in creating and sustaining healthy communities.

Explorative Questions

  • How might stakeholders benefit from participating in our coalition?
  • What is the biggest selling point of participation?
  • In what ways can we keep members aware of our progress toward goals?
  • What data should be tracked on an ongoing basis to monitor progress?
  • In what ways can we celebrate our accomplishments and acknowledge members for their contributions?
  • How can we promote stakeholder ownership?
  • How can we instill an appreciation for CCC at the local level?